Tag: #greenclaims

Lykke Advice aims to engage in the EU political sphere and to provide clients and readers with a unique view on specific topics, policies and debates related to EU public affairs. Occasionally, we also invite external authors to present their expert opinion on our blog.

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EU Green Claims Directive: Ensuring Environmental Accountability

In its ongoing commitment to environmental sustainability and the European Green Deal, the European Commission has taken significant steps towards combating greenwashing and promoting transparent environmental claims. The proposed Green Claims Directive fights against greenwashing and regulates how companies substantiate and communicate their environmental claims. Companies will only be able to make environmental claims about their products and services if those claims are backed by scientific research and assessment. The proposal will also regulate environmental labels.   

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