opinions

AN INSIGHT INTO OUR DAILY LIFE

Lykke Advice aims to engage in the EU political sphere and to provide clients and readers with a unique view on specific topics, policies and debates related to EU public affairs. Occasionally, we also invite external authors to present their expert opinion on our blog.

Fashion & Textiles
Lykke Advice

EU Green Claims Directive: Ensuring Environmental Accountability

In its ongoing commitment to environmental sustainability and the European Green Deal, the European Commission has taken significant steps towards combating greenwashing and promoting transparent environmental claims. The proposed Green Claims Directive fights against greenwashing and regulates how companies substantiate and communicate their environmental claims. Companies will only be able to make environmental claims about their products and services if those claims are backed by scientific research and assessment. The proposal will also regulate environmental labels.   

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Opinions
Lykke Advice

SME series – Driving success for SMEs: how small companies can benefit from boutique consultancies in EU lobbying 

In previous pieces around SMEs and EU lobbying, we have discussed the limited size and resources of small and medium-sized companies and the other factors hindering SMEs from performing direct lobbying in Brussels. We also suggested that a consultancy like Lykke Advice can be a solution to overcome those obstacles. So, concretely, how can a boutique consultancy help SMEs in achieving their lobbying goals? 

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