TRAINING
Brussels Public Affairs
Advanced Course
Brussels Public Affairs
Advanced Course
Advanced Course
Strategy, Measuring Public Affairs and Negotiation
Our advanced course is going a step deeper into public affairs and the skills of a Public Affairs professional. Here we look at both the public affairs strategy and how to measure the effects of this strategy. We look at storytelling as well the art of negotiation. This course is for public affairs professionals that are seeking new inspiration and ideas for their work. It is the natural next steps for those participants that have taken part in our essential public affairs course.
Brussels Public Affairs Advanced Course
Strategy, Measuring Public Affairs and Negotiation
This is a programme for Public Affairs professionals who know the essentials but want to further develop their competences and brush up their methods and approaches to EU public affairs.
Strategy
- Develop a strategy for your customer or case in a structured way
- Develop messages and practice storytelling to approach key stakeholders
- Build alliances to increase your impact
Measuring Public Affairs
- Analyse the work that has the most impact for your client or cause
- Create awareness around the value you add in the PA process
- Communicate the value of public affairs to your stakeholders
Negotiation
- Learn about the process and key theoretical points in a negotiation process
- Execute a negotiation in a practical case study
- Influence a negotiation process in a trilogue setting
You will get:
- Small group sessions with 6-8 participants.
- A safe and constructive, but also positive and fun learning environment
- Preparatory assignments and self-assessment per training topic
- Concrete points for improvement for yourself per topic
- Digital reader with top tips per training topic
- Full day programme including sandwich lunch at a venue in central Brussels
When?
TBD upon interest
Where?
Brussels, venue TBD
Price
950 EUR p/person excl. VAT
Signup
By sending an e-mail to info@lykkeadvice.eu
Testimonials
what they say about this training
"I would definitely recommend this training, not only to beginners or people willing to unlock the secret of public affairs but also to more experienced persons who could share their expertise and professional experience with the group, as well as get fresh ideas from the future Public Affairs generation."
by Farweb